The hidden truth behind team stress, customer frustration, and operational chaos & how to fix it.
Exposing the invisible gap between what companies promise and what customers experience.
Written for leaders managing real complexity
Promise Drift is for
Founders scaling faster than expected.
Executives caught between growth and reality.
Marketing and strategy leaders whose ideas break downstream.
Operations teams absorbing misalignment they didn’t create.
companies don’t break promises.
they drift into them.
Good intentions. Smart teams. Solid plans.
Yet, customers feel friction, inconsistency, or disappointment.
The gap isn’t culture, talent, or communication. It’s Promise Drift.
Giving leaders a clear operating lens to align strategy, marketing, operations, and execution. This isn’t a theory. It’s a system you can apply immediately.
companies manage goals.
few manage promises.
Promises are made everywhere:
Websites and sales decks.
Product decisions.
Process shortcuts.
Automation and AI.
When no one governs them, they drift.
The Promise Alignment System (PAS) as shared in Promise Drift makes promises visible, measurable and manageable - without slowing the business down.