Promise Drift is a practical business book that explains why organizations struggle to deliver consistently—even when teams are capable and well-intentioned. It introduces frameworks leaders can use to align strategy, marketing, operations, and execution around clearly governed promises.

Promise Drift is written for:

• Founders and executives scaling their organizations

• Strategy and marketing leaders whose ideas break downstream

• Operations and delivery teams absorbing misalignment they didn’t create

If you sit between vision and execution, this book is for you.

It’s both, and intentionally so.

Promise Drift focuses on the space between leadership intent and operational reality. Rather than choosing sides, it provides a shared language and system that helps both align.

The book introduces clear frameworks, like the Promise Stack and the Promise Audit, that can be applied immediately. This is not a motivational or philosophical book. It’s designed to be used.

Most books focus on:

• Better culture

• Better communication

• Better metrics

Promise Drift focuses on promises—the underlying commitments that shape customer experience and internal execution. When promises aren’t actively managed, alignment breaks down no matter how good the culture or tools are.

You don’t have to, however, it is highly recommended.

Promise Drift works as:

• A solo read for clarity

• A shared leadership language

• A discussion framework across functions

The concepts are designed to travel well across teams.

No.

The frameworks apply across industries, company sizes, and operating models. Any organization that makes promises to customers, partners, or internal teams can experience Promise Drift.

The book introduces practical frameworks and methods. Additional tools and interactive versions may be available separately, but the book itself stands on its own.

Not directly.

Culture is often a symptom, not the root cause. Promise Drift focuses on systems and structure, specifically how promises are created, interpreted, and governed across an organization.

No.

Promise Drift is pro-growth, but sustainable growth. It helps ensure that what’s promised externally can actually be delivered internally, even as the organization evolves.

If you are wondering whether Promise Drift is right for you we encourage you to book a free consultation with the author Arturo Coto.